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Signup Form Blog
Published by SimplyCast
Before you do anything at all, ask yourself this.
What sort of feedback am I looking for?
The very first step in making a feedback form is to figure out what information you want. So, sit down and make a list of everything you’d like to learn, prioritizing the topics by the most pressing to the least.
Some areas that you may consider include:
• Customer service
• Customer satisfaction
• Customer experience
• Technical support
• Products / services
• Marketing and promotion strategies
• Ease of website / social media
Whom are you asking?
Published by SimplyCast
Let’s just get out in front of it: your opt-in form needs work. It is costing you subscribers, sales and new business leads.
Okay, so that’s out of the way (like ripping off a band aid, right?), let’s move on to what you can do right now in order to fix the mess.
1. Too many questions
Asking too many questions for a simple email signup form automatically turns customers away. For that, you only need name, email address and a check box for your privacy statement.
As your relationship develops with your new subscribers, you can ask them to update their information in their accounts and send surveys out to them so that you can learn more.
Besides the information that you need for emails, here are the only questions you need to ask your potential subscribers: name, mobile phone (SMS) and fax number (fax).
Published by SimplyCast
Online forms are a necessary evil for any web presence, especially for those who want to grow. From email newsletter opt-in forms to customer satisfaction surveys, online forms are as common as have a social media site.
So, here are a handful of tips to ensure that whatever type of form you have floating about is the very best it can be, as well as reaffirming your other online marketing efforts.
1. Give your customers a ballpark time on how long it’ll take to fill out (“In a few minutes,” say).
2. Don’t discover fire all over again: if its standard online form practice, then there’s an obvious reason for it.
3. The less you ask, the more responses you’ll get.
4. But, tailor your survey to what you’re asking: email opt-in forms are shorter (names and emails), where product feedback surveys are longer.
5. Highlight the required questions (* is typical) and it shows what’s optional.
6. Don’t be annoying: test out your online form vigorously to see how it stacks up to user-ability, experience and relevance; without testing, you’ll annoy everyone.
7. If you must have a long form, don’t cram all of the questions onto one page; break it up in to several pages at natural breaks.
8. Ensure your customers that their information remains private, but offer them the option to receive third-party communications.
9. Include a “You are here!” navigation indicator showing where your customers are in your form.
10. Write your questions for maximum user-ability: if it takes a paragraph to explain what you’re asking for, scrap it or rewrite; keep your questions clean and simple.
Published by SimplyCast
Design is absolutely, without a doubt, imperative to the overall success of your online forms or surveys – even more so than the quality of your what you are asking!
Bad or awkward design means that your customers will not even get to your questions because it is the first impression.
Online form design is pretty universal and never truly evolves. Those intrepid marketers who brainstorm over how to improve their basic forms are missing the boat. Forms aren’t about the design flare but the questions.
1. Eliminate Distractions
This is where you learn from modals: these pop-up windows automatically dim the background and drive focus to the form. This also includes flashy HTML, snazzy graphics or promotions for your services. Keep the emphasis entirely on your forms.
2. Ditch Creativity
No creativity? Say, what? Really, what this means is that you don’t need to overwrite your questions and try to be innovative. Regardless of the type of form, questions are standard across the board. You don’t need to recreate the wheel.
So, what’s important in design then?
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Quick Tip: How to Make a Feedback Form
The very first step in making a feedback form is to figure out what information you want. |
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Why Your Opt-In Form Needs a Makeover
Your opt-in form could be costing you subscribers, sales and new business leads. |
